Brooklyn Football Club today announced it would adopt the same logo and core branding for all of its teams, including the USL Super League team set to kickoff in August. The decision to use a single name, brand, and logo was made to reinforce “a shared identity, ethos, ambition, and values” across the club, from its professional teams to its academy program.
“Our club is built on the principles of inclusion and empowering our next generation of leaders,” stated Brooklyn Football Club CEO Mack Mansfield. “The launch of our USL Super League team in August, competing at the highest level of professional soccer in our country, allows us to provide a platform to grow and elevate the women’s professional game for our city. By utilizing the same logo for both our USL Super League and Championship teams, we are able to better align the core values of the club while still giving each team their own unique tone and vision.”
Brooklyn FC also announced today that fans are now able to purchase ticket deposits for home matches at Maimonides Park, the club’s home venue located in the historic Coney Island section of Brooklyn. Click here for more info.
With the announcement of Brooklyn FC’s brand, six of the eight inaugural USL Super League clubs have now publicly revealed their names, colors, and visual identities. The final two, Super League Dallas/Fort Worth and Super League Washington, D.C., are expected to unveil their brands in the coming weeks.
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